Digital Marketing for Leading Insurance Software Company
The client is one of the top insurance providers in Norway delivering core insurance solutions to captives, marine insurers, brokers and financial institutions for over 30 years.
The client was facing challenges in achieving their defined business objectives due to lack of proper sales and marketing processes. Hence, they were in need of a core marketing technology, product road-map and marketing strategy for their recently launched insurance packages.
A complete website re-design and content restructuring based on buyers’ persona and keyword analysis
Customer’s website transformed into a fully responsive design (HTML5)
Better SEO using organic search
Strategic web analytics (Google Analytics) and tracking of a web campaign
Improved content marketing and distribution
Marketing automation implemented successfully
CRM integration and lead management for better customer analysis
Dedicated campaign and customer behavior analytics to design marketing roadmap
The business expanded in new geographies with an increased digital presence