Digital Marketing for the Hyper Specialist of Tires and Wheels

Business Scenario

With more than 170 locations, the client is one of the leading car tires and maintenance provider across Europe. They are the tire specialist providing complete service from European mandate APK inspection to car repair too.

The Challenge

The client was seeking a digital marketing partner who can enhance and drive all their digital presence and digital marketing collateral including video, website, banners, and social media posts etc. .

Solution Highlights

  • Car models and features positioning
  • Market share of specific Make Model Type (MMT) of each car segment
  • Latest trends in the market
  • MMT deployed in multiple regions performance
  • Potential mapping of the geography based on feature and market acceptance
  • Pricing strategy of different brands and its models
  • Market analytics of car configuration and specification for different markets
  • Market pricing strategy of different car brands